What types of Advertising Campaigns on Amazon exists? Amazon offers a variety of advertising campaigns that businesses of all sizes can use to reach their target audience and boost sales. The most popular types of Amazon advertising campaigns include:
1. Sponsored Products
Sponsored Products ads are the most common type of Amazon ad. They appear in search results and on product detail pages. Sponsored Products ads are cost-per-click (CPC), meaning that you only pay when a customer clicks on your ad.
Segmentations
Segmentations allow you to divide your Sponsored Products campaigns into smaller groups based on factors such as product category, keyword match type, or bidding strategy. This can help you to better manage your campaigns and optimize your performance.
Bids
When you create a Sponsored Products campaign, you need to set a maximum bid for each keyword you’re targeting. Your maximum bid is the highest amount you’re willing to pay for a click on that keyword.
There are two main types of bidding strategies: manual and automated.
- Manual bidding: With manual bidding, you set your own bids for each keyword. This gives you the most control over your spending, but it can be time-consuming to manage.
- Automated bidding: With automated bidding, Amazon sets your bids for you based on your budget and goals. This can save you time, but it’s important to monitor your results closely to make sure that you’re not overspending.
Types of subcampaigns
There are two main types of Sponsored Products subcampaigns:
- Product targeting: Product targeting subcampaigns allow you to target specific products with your ads. This is a good option if you want to promote specific products or compete with specific competitors.
- Keyword targeting: Keyword targeting subcampaigns allow you to target specific keywords with your ads. This is a good option if you want to reach customers who are searching for specific products or services.
How to choose the right segmentation and bidding strategy for your Sponsored Products campaign
The best segmentation and bidding strategy for your Sponsored Products campaign will depend on your specific goals and budget. If you are new to Amazon advertising, it is a good idea to start with simple segmentations and bidding strategies. Once you have a better understanding of Amazon advertising, you can experiment with more complex segmentations and bidding strategies.
2. Sponsored Brands
Sponsored Brands ads are another type of CPC ad that appears in search results. Sponsored Brands ads feature your brand logo, a custom headline, and up to three of your products.
Sponsored Brands ads are another type of CPC ad that appears in search results. Sponsored Brands ads feature your brand logo, a custom headline, and up to three of your products.
Segmentations
Similar to Sponsored Products, you can segment your Sponsored Brands campaigns into smaller groups based on factors such as product category, keyword match type, or bidding strategy. This can help you to better manage your campaigns and optimize your performance.
Bids
When you create a Sponsored Brands campaign, you need to set a maximum bid for each keyword you’re targeting. Your maximum bid is the highest amount you’re willing to pay for a click on that keyword.
There are two main types of bidding strategies: manual and automated.
- Manual bidding: With manual bidding, you set your own bids for each keyword. This gives you the most control over your spending, but it can be time-consuming to manage.
- Automated bidding: With automated bidding, Amazon sets your bids for you based on your budget and goals. This can save you time, but it’s important to monitor your results closely to make sure that you’re not overspending.
Types of subcampaigns
There are two main types of Sponsored Brands subcampaigns:
- Product collection targeting: Product collection targeting subcampaigns allow you to target specific product collections with your ads. This is a good option if you want to promote your top-selling products or products that are related to each other.
- Keyword targeting: Keyword targeting subcampaigns allow you to target specific keywords with your ads. This is a good option if you want to reach customers who are searching for specific products or services.
3. Sponsored Display
Sponsored Display ads are display ads that appear on Amazon and other websites outside of Amazon. Sponsored Display ads can be targeted to specific audiences based on their interests, demographics, and purchase history.
Segmentations
Similar to Sponsored Products and Sponsored Brands, you can segment your Sponsored Display campaigns into smaller groups based on factors such as product category, keyword match type, or bidding strategy. This can help you to better manage your campaigns and optimize your performance.
Bids
When you create a Sponsored Display campaign, you need to set a maximum bid for each keyword you’re targeting. Your maximum bid is the highest amount you’re willing to pay for a click on that keyword.
There are two main types of bidding strategies: manual and automated.
- Manual bidding: With manual bidding, you set your own bids for each keyword. This gives you the most control over your spending, but it can be time-consuming to manage.
- Automated bidding: With automated bidding, Amazon sets your bids for you based on your budget and goals. This can save you time, but it’s important to monitor your results closely to make sure that you’re not overspending.
Types of subcampaigns
There are two main types of Sponsored Display subcampaigns:
- Product targeting: Product targeting subcampaigns allow you to target specific products with your ads. This is a good option if you want to promote specific products or compete with specific competitors.
- Audience targeting: Audience targeting subcampaigns allow you to target specific audiences with your ads. This is a good option if you want to reach customers who are interested in your products or services, but who may not be actively searching for them.
How to choose the right segmentation and bidding strategy for your Sponsored Display campaign
The best segmentation and bidding strategy for your Sponsored Display campaign will depend on your specific goals and budget. If you are new to Amazon advertising, it is a good idea to start with simple segmentations and bidding strategies. Once you have a better understanding of Amazon advertising, you can experiment with more complex segmentations and bidding strategies.
Here are some additional tips for choosing the right segmentation and bidding strategy for your Sponsored Display campaign:
- Consider your goals. What do you want to achieve with your advertising campaign? Do you want to increase sales, drive brand awareness, or launch a new product? Once you know your goals, you can choose the right segmentation and bidding strategy.
- Set a budget. How much money are you willing to spend on advertising? It is important to set a budget before you start advertising so that you can track your spending and ensure that you are getting a return on your investment.
- Choose your keywords carefully. When you create a Sponsored Display campaign, you need to choose the keywords that you want your ads to appear for. It is important to choose keywords that are relevant to your products and that have a good search volume.
- Track your results. Once you have launched your advertising campaign, it is important to track your results so that you can see what is working and what is not. Track metrics such as CPC, click-through rate (CTR), and conversion rate.
By following these tips, you can choose the right segmentation and bidding strategy for your Sponsored Display campaign and achieve your marketing goals.
Additionally, here are some tips for creating effective Sponsored Display ads:
- Use high-quality images and videos. Your images and videos should be high-quality and visually appealing. They should also be relevant to your products and your target audience.
- Write clear and concise headlines and descriptions. Your headlines and descriptions should be clear, concise, and persuasive. They should also be relevant to the keywords you’re targeting.
- Use relevant keywords throughout your ad. Use relevant keywords throughout your ad, including in your headline, description, and product titles. This will help your ad to appear in relevant search results.
- Test different ad variations. Test different ad variations to see what works best for your audience. You can test different images, videos, headlines, and descriptions.
By following these tips, you can create effective Sponsored Display ads that will help you to achieve your marketing goals.
4. Stores Ads
Amazon Stores allow you to create a custom storefront on Amazon to showcase your products and brand. Stores can be customized to reflect your brand identity and include features such as product recommendations, editorial content, and videos.
Choosing the Right Advertising Campaign for Your Business
The best type of Amazon advertising campaign for your business will depend on your specific goals and budget. If you are new to Amazon advertising, it is a good idea to start with Sponsored Products ads. Sponsored Products ads are easy to set up and manage, and they can be a very effective way to increase sales.
Once you have a better understanding of Amazon advertising, you can experiment with other types of campaigns, such as Sponsored Brands, Sponsored Display, and Stores. You can also use Custom Ads to create more targeted and sophisticated campaigns.
Here are some additional tips for choosing the right advertising campaign for your business:
- Consider your goals. What do you want to achieve with your advertising campaign? Do you want to increase sales, drive brand awareness, or launch a new product? Once you know your goals, you can choose the right campaign type and settings.
- Set a budget. How much money are you willing to spend on advertising? It is important to set a budget before you start advertising so that you can track your spending and ensure that you are getting a return on your investment.
- Choose your keywords carefully. When you create an Amazon advertising campaign, you need to choose the keywords that you want your ads to appear for. It is important to choose keywords that are relevant to your products and that have a good search volume.
- Track your results. Once you have launched your advertising campaign, it is important to track your results so that you can see what is working and what is not. Track metrics such as CPC, click-through rate (CTR), and conversion rate.
By following these tips, you can choose the right Amazon advertising campaign for your business and achieve your marketing goals.