How to sell on Walmart

How to sell on Walmart

Selling products on Walmart, one of the largest retail giants in the world, can be a lucrative opportunity for businesses. With its extensive online platforms, wide customer base, and robust advertising options, Walmart provides sellers with the tools they need to succeed in the competitive e-commerce landscape. In this article, we will explore the various aspects of selling on Walmart, from understanding the selling requirements to leveraging their network of fulfillment centers. So, let’s dive in and discover how you can tap into the potential of selling on Walmart.

Take Advantage of Walmart’s Online Platforms

When it comes to selling on Walmart, it’s crucial to utilize their online platforms effectively., their flagship platform, allows sellers to showcase their products to millions of potential customers. By creating a seller account and listing your products on, you can reach a vast audience and increase your chances of making sales. is not just a website; it is a thriving online marketplace that attracts millions of visitors every day. With its user-friendly interface and powerful search engine, customers can easily find the products they need. By listing your products on, you are tapping into this vast pool of potential customers.

But Walmart doesn’t stop at just one online platform. They offer additional opportunities for sellers to expand their reach and connect with customers. One of these platforms is the Walmart Marketplace. This platform allows third-party sellers to list their products alongside Walmart’s own inventory. By joining the Walmart Marketplace, you can leverage the trust and credibility associated with the Walmart brand, further increasing your chances of making sales.

Another online platform offered by Walmart is Acquired by Walmart in 2016, is a popular e-commerce website known for its competitive prices and unique shopping experience. By listing your products on, you can tap into a different customer base and potentially attract customers who prefer the shopping experience.

By diversifying your presence across multiple platforms, you can maximize your visibility and potential sales. Each platform has its own unique features and customer base, allowing you to reach a broader audience. This not only increases your chances of making sales but also helps you build brand recognition and loyalty.

Furthermore, Walmart provides various tools and resources to help sellers succeed on their online platforms. From analytics and reporting tools to marketing and advertising options, Walmart offers a range of services to support sellers in their e-commerce journey. By taking advantage of these resources, you can optimize your product listings, target the right audience, and drive more sales.

In conclusion, selling on Walmart’s online platforms is a valuable opportunity for any seller looking to expand their reach and increase their sales. By utilizing platforms such as, the Walmart Marketplace, and, you can tap into a vast customer base and maximize your visibility. With the support of Walmart’s tools and resources, you can optimize your listings and drive more sales. So, don’t miss out on the chance to showcase your products to millions of potential customers through Walmart’s online platforms.

Understand Walmart’s Selling Requirements

Before you start selling on Walmart, it is essential to understand the selling requirements. Walmart has strict guidelines and standards that sellers must adhere to in order to maintain a high level of quality and customer satisfaction. By familiarizing yourself with these requirements and incorporating them into your selling strategy, you can increase your chances of success on Walmart.

One of the key selling requirements on Walmart is product category restrictions. Certain product categories may require additional documentation or certifications before they can be listed on Walmart. This is to ensure that the products being sold meet the necessary safety and quality standards. For example, if you plan to sell electronics, you may need to provide proof of compliance with relevant industry regulations. By understanding and fulfilling these requirements, you can demonstrate to customers that the products you offer are reliable and safe.

Competitive pricing is another important aspect of selling on Walmart. Walmart encourages sellers to offer competitive prices to attract customers. This means that you need to carefully analyze the market and set your prices accordingly. By offering competitive prices, you can stand out from other sellers and increase your chances of making sales. Additionally, Walmart regularly monitors prices to ensure that sellers are not engaging in price gouging or unfair pricing practices.

Order fulfillment is a critical requirement for sellers on Walmart. Sellers must ensure timely and reliable order fulfillment to provide a positive customer experience. This means that you need to have efficient processes in place to handle orders, including inventory management, packaging, and shipping. By delivering orders on time and in good condition, you can build trust with customers and encourage repeat purchases.

Customer service is also a key factor in meeting Walmart’s selling requirements. Prompt and effective customer service is crucial to maintaining a good seller rating on Walmart. This includes promptly responding to customer inquiries, resolving any issues or complaints, and providing accurate and helpful information. By prioritizing customer service, you can enhance the overall shopping experience for customers and build a positive reputation as a seller.

Understanding and meeting Walmart’s selling requirements is essential for success on the platform. By complying with product category restrictions, offering competitive pricing, ensuring order fulfillment, and providing excellent customer service, you can position yourself as a trusted and reliable seller on Walmart. Take the time to thoroughly understand these requirements and incorporate them into your selling strategy to maximize your chances of success.

What is Walmart Fulfillment Services (WFS)

Walmart Fulfillment Services (WFS) is an excellent option for sellers looking to streamline their fulfillment processes and deliver exceptional customer experiences. WFS enables sellers to store their inventory in Walmart’s fulfillment centers, allowing for faster and more efficient order processing and shipping.

By utilizing WFS, sellers can take advantage of Walmart’s extensive logistics capabilities and infrastructure. This includes inventory management, packaging, shipping, and customer support services. Moreover, WFS integrates seamlessly with Walmart’s online platforms, providing sellers with real-time visibility and control over their inventory and fulfillment operations.

Leverage Walmart’s Network of Fulfillment Centers

One of Walmart’s standout features is its network of fulfillment centers, known as Walmart Fulfillment Services (WFS). By leveraging WFS, sellers can store their inventory in Walmart’s facilities and take advantage of their efficient order fulfillment processes. This not only ensures faster shipping times but also increases customer satisfaction and the likelihood of repeat purchases.

Walmart’s fulfillment centers are strategically located across the country, allowing sellers to reach customers in various regions quickly. With a vast network of fulfillment centers, Walmart can offer sellers the opportunity to store their products closer to their target markets, reducing shipping costs and delivery times. This advantage is particularly beneficial for sellers who want to expand their customer base and tap into new markets.

Moreover, WFS offers additional benefits such as inventory management, return processing, and customer service support. Walmart’s advanced inventory management system ensures that sellers have real-time visibility into their stock levels, helping them make informed decisions about restocking and inventory optimization. Additionally, Walmart’s dedicated team handles return processing, streamlining the process for sellers and ensuring a seamless experience for customers.

Customer service support is another key advantage of leveraging WFS. Walmart’s trained customer service representatives are available to assist sellers and address any customer inquiries or concerns. This level of support not only saves sellers time and resources but also enhances the overall customer experience, fostering trust and loyalty.

By entrusting Walmart with these essential functions, sellers can focus on growing their business and providing top-notch products and services to their customers. With Walmart’s extensive resources and expertise in logistics and fulfillment, sellers can scale their operations and reach a wider audience, without the hassle of managing complex logistics on their own.

How WFS Works

To use WFS, sellers must first create a Walmart Marketplace account and set up their products. Once their products are set up, sellers can ship their inventory to a WFS fulfillment center. WFS will then store, pick, pack, and ship orders for sellers, using Walmart’s shipping network.


To use WFS, sellers must meet the following requirements:

  • Have a Walmart Marketplace account
  • Have products that are eligible for WFS
  • Have inventory that is in good condition
  • Meet WFS’s shipping and handling requirements


WFS charges sellers a monthly storage fee, a per-unit picking and packing fee, and a shipping fee. The monthly storage fee is based on the volume of inventory stored at a WFS fulfillment center. The per-unit picking and packing fee is based on the size and weight of the product being shipped. The shipping fee is based on the weight and distance of the shipment.

Benefits of Using WFS

There are several benefits to using WFS, including:

  • Increased efficiency: WFS takes care of all of the fulfillment tasks, freeing up sellers to focus on their businesses.
  • Improved customer service: WFS offers a variety of shipping options, including 2-day shipping, to meet the needs of customers.
  • Reduced costs: WFS can help sellers save money on shipping and fulfillment costs.

How to sell on Walmart Mexico from US

Expanding your business to international markets can be a game-changer, and Walmart Mexico presents a great opportunity for US sellers. With a population of over 126 million people and a rapidly growing e-commerce market, Mexico offers a vast customer base that can significantly boost your sales and revenue.

When it comes to selling on Walmart Mexico, there are specific procedures and requirements that you need to follow. The first step is to ensure that your products are eligible for export to Mexico. This involves understanding the regulations and restrictions imposed by Mexican customs and ensuring that your products comply with them. It is crucial to familiarize yourself with the documentation and labeling requirements to avoid any delays or issues during the export process.

Once you have confirmed the eligibility of your products, the next step is to create a Walmart Mexico seller account. This involves registering on the Walmart Marketplace platform and providing the necessary information about your business. You will need to provide details such as your company name, contact information, tax identification number, and banking information for payment processing.

Listing your products on the Walmart Mexico platform is the next crucial step. It is essential to create localized product listings that resonate with the Mexican market. This includes translating your product descriptions and titles into Spanish, as well as adapting your content to cater to the preferences and cultural nuances of Mexican consumers. By doing so, you can effectively communicate the value and benefits of your products, increasing the chances of attracting potential customers.

Another important aspect to consider when selling on Walmart Mexico is customer support. Providing customer service in Spanish is vital to ensure a seamless shopping experience for your Mexican customers. This includes having a dedicated customer support team that can address inquiries, resolve issues, and provide assistance in the local language. By offering excellent customer support, you can build trust and loyalty among your Mexican customer base.

Compliance with Mexican regulations is also crucial when selling on Walmart Mexico. It is essential to stay updated with any changes in regulations and ensure that your business operations align with them. This includes understanding tax obligations, import duties, and any other legal requirements that may apply to your products. By remaining compliant, you can avoid penalties and maintain a good reputation as a seller.

Furthermore, conducting thorough market research is key to tailoring your approach to the Mexican market. Understanding the preferences, trends, and competition in the Mexican e-commerce landscape can help you make informed decisions regarding product selection, pricing, and marketing strategies. By adapting your business to the specific needs and demands of the Mexican market, you can position yourself for success and maximize your sales potential.

In conclusion, selling on Walmart Mexico from the US requires careful planning, preparation, and attention to detail. By ensuring the eligibility of your products, creating localized listings, providing customer support in Spanish, and complying with Mexican regulations, you can tap into the vast opportunities offered by the Mexican e-commerce market. With the right approach and a commitment to meeting the needs of Mexican consumers, you can expand your business and achieve significant growth.

Legal requirements to sell on Mexico from USA

When selling on Walmart Mexico from the USA, it is crucial to comply with the legal requirements. To legally sell in Mexico, you may need to obtain specific licenses, permits, or certifications depending on the nature of your products. Moreover, you will need to familiarize yourself with Mexican tax regulations and ensure compliance with customs and import/export procedures.

Partnering with a local logistics provider and engaging with legal professionals who specialize in international trade can help streamline the process and ensure that you meet all the necessary legal requirements.

How to sell on Walmart Chile from US

Similar to selling on Walmart Mexico, expanding your business to Walmart Chile can open doors to a new customer base. To sell on Walmart Chile, you need to follow a similar process. Begin by assessing the eligibility of your products for export to Chile. Once your products meet the requirements, create a Walmart Chile seller account and list your products accordingly.

When selling in Chile, it is essential to customize your product listings and marketing efforts to cater to the local market. Taking the time to understand the cultural nuances, consumer preferences, and market trends in Chile can significantly enhance your chances of success.

Legal requirements to sell on Chile from USA

When selling on Walmart Chile from the USA, ensure you comply with the legal requirements. This includes obtaining any necessary licenses and permits, complying with Chilean tax regulations, and adhering to customs and import/export procedures. Working closely with legal and logistics professionals familiar with the Chilean market can help navigate through the complexities and ensure a smooth selling process.

Walmart SEO Strategy: Key points

Implementing a comprehensive SEO strategy is vital to succeed in selling on Walmart. Start by conducting keyword research and optimizing your product titles, descriptions, and backend keywords. By incorporating relevant keywords, you can improve your product’s visibility in Walmart’s search results.

In addition to keywords, focus on providing high-quality images, detailed product descriptions, and accurate specifications. This not only helps customers make informed purchasing decisions but also contributes to your overall product ranking and visibility on Walmart.

Furthermore, encourage customers to leave reviews and ratings for your products. Positive reviews not only establish trust but also influence other potential buyers’ decisions. Responding promptly to customer inquiries and addressing any issues enhances your reputation and fosters customer loyalty.

How to create an Appealing Product Listing on Walmart

Creating an appealing product listing is crucial for capturing customers’ attention and driving sales. Begin by crafting compelling product titles that include relevant keywords and highlight key selling points. A well-crafted title helps your product stand out amidst the competition and entices customers to click on your listing.

Accurate and detailed product descriptions are equally important. Clearly communicate the unique features, benefits, and specifications of your product. Focus on addressing potential customer questions and concerns upfront to eliminate any doubts and enhance their shopping experience.

Finally, high-quality product images are essential in captivating customers’ interest. Invest in professional photography or use high-resolution images that showcase your product from various angles. By providing visually appealing images, you can enhance the perceived value of your products and increase the likelihood of conversions.

There are a few key things you can do to create an appealing product listing on Walmart:

Product Title

Your product title is one of the most important elements of your listing. It is the first thing that buyers will see, so it is important to make a good impression. Your product title should be clear, concise, and informative. It should accurately describe the product and include relevant keywords.

Here are a few tips for writing a good product title:

  • Use keywords: Your product title should include relevant keywords that buyers are likely to use when searching for your product. This will help your listing to rank higher in search results.
  • Be specific: Your product title should be specific enough to give buyers a good idea of what the product is. Avoid using generic titles like “New Product” or “Best Seller.”
  • Keep it short: Your product title should be no more than 50 characters long. This is the maximum length that will be displayed in search results.

Product Description

Your product description is where you can provide buyers with more detailed information about your product. This is your chance to highlight its features, benefits, and unique selling points.

Here are a few tips for writing a good product description:

  • Be informative: Your product description should be informative and comprehensive. It should provide buyers with all of the information they need to make a purchase decision.
  • Be persuasive: Your product description should also be persuasive. It should highlight the benefits of your product and make buyers want to purchase it.
  • Use keywords: Your product description should also include relevant keywords. This will help your listing to rank higher in search results.

Product Images

Your product images are one of the most important elements of your listing. They are the first thing that buyers will see, and they can play a big role in whether or not a buyer decides to purchase your product.

Your product images should be high-quality and well-lit. They should also be accurate and representative of the product.

Here are a few tips for taking good product images:

  • Use a high-quality camera: Use a high-quality camera to take clear and well-lit images.
  • Take multiple images: Take multiple images of your product from different angles. This will give buyers a better view of the product.
  • Use a white background: Use a white background to make your product stand out.
  • Edit your images: Edit your images to improve their brightness, contrast, and color.

Product Pricing

Your product pricing is another important factor to consider when creating your listing. You want to set a price that is competitive and profitable.

Here are a few tips for setting your product pricing:

  • Research your competition: Research your competition to see what they are charging for similar products. This will help you to set a competitive price.
  • Consider your costs: Consider your costs, such as the cost of the product, the cost of shipping, and the cost of advertising, when setting your price.
  • Use Walmart’s pricing tools: Walmart offers a number of pricing tools that can help you to set competitive prices.

Tips for Creating an Appealing Product Listing on Walmart

Here are a few additional tips for creating an appealing product listing on Walmart:

  • Use complete and accurate information: Make sure that all of the information in your listing is complete and accurate. This includes the product title, description, images, and pricing.
  • Keep your listing up-to-date: Make sure to keep your listing up-to-date with the latest information about your product. This includes the price, quantity, and availability.
  • Respond to customer reviews: Respond to customer reviews, both positive and negative. This shows that you are committed to providing good customer service.

By following these tips, you can create appealing product listings on Walmart that will help you to attract more buyers and increase your sales.

Additional Tips:

  • Use video: Walmart allows sellers to upload videos to their product listings. Videos can be a great way to show buyers the product in action and to highlight its features and benefits.
  • Use rich descriptions: Walmart allows sellers to use rich descriptions for their products. Rich descriptions include features like bolding, italics, and bullet points. Using rich descriptions can make your listings more visually appealing and easier to read.
  • Use customer reviews: Walmart displays customer reviews on product listings. Customer reviews can be a great way to build trust with potential buyers and to show them that your product is high quality.
  • Offer promotions: Walmart allows sellers to offer promotions on their products. Promotions can include things like discounts, free shipping, and coupons. Offering promotions can help you to attract more buyers and to increase your sales.

10 extra tips to learn how to sell on Walmart

Selling on Walmart can be both exciting and challenging. Here are ten additional tips to help you navigate your journey and maximize your chances of success:

  • Research the market trends and identify high-demand products.
  • Monitor your competitors’ pricing and adjust yours accordingly.
  • Create a compelling brand story and highlight it in your product listings.
  • Optimize your product listings for mobile devices to cater to the increasing number of mobile shoppers.
  • Leverage social media platforms to promote your products and engage with potential customers.
  • Regularly analyze your sales data and customer feedback to make informed business decisions.
  • Consider offering exclusive deals and promotions to Walmart customers to incentivize purchases.
  • Stay updated with Walmart’s policies, guidelines, and any marketplace changes.
  • Continuously refine your SEO strategy based on market trends and customer behavior.
  • Provide exceptional customer service to build trust and loyalty among your customers.

By implementing these tips and continuously adapting your selling strategies, you can elevate your presence on Walmart and achieve long-term success.