Welcome to the ultimate guide on how to conquer the eBay marketplace and skyrocket your sales in 2023! In this super post, we will unveil the most up-to-date strategies, expert tips, and cutting-edge techniques to ensure your success as an eBay seller in the new year.
With eBay’s ever-evolving landscape, we understand the importance of staying ahead of the game, and that’s exactly what we’re here to do.
From uncovering the hottest products to sell on eBay to mastering advanced selling strategies, we leave no stone unturned in this comprehensive guide. Get ready to embark on a journey filled with actionable insights and game-changing advice that will position you as a dominant force in the eBay community.
Let’s dive in and discover the ultimate path to selling on eBay like a pro in 2023!
Is eBay still popular in 2023?
Despite experiencing a decline in recent years, eBay remains a popular eCommerce platform in 2023. As the second most visited eCommerce website globally, with an impressive 590 million visits in July 2022, eBay continues to attract a substantial number of users. Moreover, it ranks just behind Amazon as the retail platform with the most mobile traffic, boasting 307 million unique monthly visitors.
While it’s true that eBay’s active user base decreased by 16% since 2018, with 152 million active users in that year, it is still a viable marketplace for sellers. The decline can be attributed to increased competition from other eCommerce giants, like Amazon and Walmart.
Nonetheless, eBay maintains its appeal to both buyers and sellers. Sellers find it an excellent platform to showcase unique and hard-to-find items, which continue to draw buyer interest. Here are some key reasons why eBay remains popular in 2023:
Large and Active User Base: eBay still enjoys a significant user base, making it an attractive marketplace for sellers to tap into a wide customer audience.
Variety of Products and Services: eBay offers an extensive array of products and services, catering to diverse customer preferences.
User-Friendly Interface: With its easy-to-use and navigate website, eBay ensures a seamless shopping experience for its users.
Competitive Pricing: eBay’s pricing competitiveness appeals to bargain hunters and price-conscious consumers.
Good Reputation for Customer Service: eBay’s focus on providing quality customer service has earned it a positive reputation among buyers.
| Country | eBay Users in million(2022) | eBay Users in million (2023) |
| United States | 73.2 | 69.7 |
| United Kingdom | 29.6 | 28.1 |
| Germany | 15.1 | 14.4 |
| China | 12.3 | 11.6 |
| Australia | 4.2 | 4.0 |
| Italy | 2.4 | 2.3 |
| France | 1.7 | 1.6 |
| Hong Kong | 1.3 | 1.2 |
| Canada | 1.2 | 1.1 |
For aspiring sellers considering eBay as their platform of choice, it is crucial to conduct thorough research to identify market demand for their products. Additionally, competitive pricing, clear and accurate product descriptions, high-quality images, and prompt shipping are essential elements of success on eBay.
As per Statista’s data for 2022 and 2023, the United States boasts the highest number of eBay users, with 73.2 million users in 2022 and an estimated 69.7 million in 2023. The United Kingdom follows with 29.6 million users in 2022, projected to reach 28.1 million in 2023. Germany holds the third position with 15.1 million users in 2022, expected to decrease to 14.4 million in 2023. Other countries in the top 10 include China, Australia, Italy, France, Hong Kong, and Canada.
It is worth mentioning that these numbers are estimates, and actual user counts may vary slightly. Nevertheless, they provide valuable insights into the countries where eBay enjoys considerable popularity.
Why selling on eBay is worth it?
As the eCommerce landscape evolves, many sellers and buyers wonder whether eBay continues to hold its popularity in 2023. To shed light on this topic, we have compiled valuable data and insights from reputable sources to understand eBay’s current standing in the market.
eBay’s Global Popularity: Despite facing increased competition, eBay remains a prominent player in the eCommerce industry. In July 2022, eBay garnered a staggering 590 million visits, making it the second most visited eCommerce website globally. It closely trails behind Amazon, holding the title of the retail platform with the most mobile traffic, attracting 307 million unique monthly visitors.
Declining Trend: It is essential to acknowledge that eBay has experienced a decline in its active user base since 2018. The platform once boasted 152 million active users, but this number has decreased by 16% over the years. The decline can be attributed to the intensified competition posed by giants like Amazon and Walmart.
Selling Potential: Despite the downward trend, eBay still remains a viable marketplace for sellers, particularly for those looking to sell unique and rare items. Its popularity for niche products offers sellers a valuable opportunity to connect with potential buyers who share a passion for the same items.
Reasons Behind eBay’s Continuing Popularity in 2023:
- Large and Active User Base: eBay’s massive user base provides sellers with a wide and diverse audience, increasing the chances of successful transactions.
- Product Variety: eBay’s extensive range of products and services appeals to buyers looking for a vast selection of options.
- User-Friendly Interface: eBay’s user-friendly platform and intuitive navigation make it accessible to both sellers and buyers.
- Competitive Pricing: eBay’s competitive pricing structure appeals to cost-conscious shoppers.
- Reputation for Customer Service: eBay’s reputation for excellent customer service and dispute resolution adds to its appeal for buyers.
1. How to Get Started Selling on eBay in 2023
Starting your journey as an eBay seller in 2023 is an exciting endeavor that can lead to a lucrative online business. To help you get started on the right foot, follow these step-by-step guidelines:
Create an eBay Account: Begin by creating a free eBay account on their official website. Fill in your basic information, including your name, address, and payment details. This is a crucial step to establish your identity as a seller on the platform.
Set Up Your Seller Account: Once your eBay account is created, you’ll need to set up your seller account. Select from three seller levels – Basic, Featured, or Anchor – each offering different benefits and fee structures. Choose the one that aligns with your selling goals and budget.
Choose the Right Items to Sell: Before listing your items, conduct thorough research to identify items that have a high demand in the market. Utilize eBay’s search bar to check the competition and prices set by other sellers for similar items. This research will help you make informed decisions about what to sell.
Create Compelling Listings: When listing your items, create captivating and informative product descriptions. Include crucial details such as item condition, size, color, and any unique features. High-quality, well-lit photos of your products can also significantly impact a potential buyer’s decision.
Promote Your Listings: To attract more buyers, leverage eBay’s search engine optimization (SEO) tools to enhance the visibility of your listings. Additionally, consider cross-listing your items on other platforms to widen your reach and increase potential sales.
Handle Shipping Efficiently: Once a buyer purchases an item, ensure you ship it promptly and accurately. Utilize eBay’s shipping labels or opt to handle shipping personally. Reliable and efficient shipping practices contribute to building a positive reputation as a seller.
Provide Outstanding Customer Service: Prioritize customer service to foster trust and loyalty among your buyers. Respond to inquiries promptly and address any issues they encounter with professionalism and efficiency.
In addition to the step-by-step process, here are some additional tips to thrive as an eBay seller:
- Continuously research market trends and demand to stay ahead of the competition.
- Price your items competitively, considering factors like shipping and handling costs.
- Enhance your listings with high-quality images to captivate potential buyers.
- Write clear, accurate, and detailed descriptions to provide buyers with all essential information.
- Build a positive reputation by ensuring accurate and timely shipping of sold items.
- Encourage customer feedback and respond to reviews to demonstrate your commitment to excellent service.
What to Sell on eBay in 2023
Here are some of the best things to sell on eBay in 2023:
- New and used electronics: Electronics are always popular on eBay, and there is a large market for both new and used items. Some of the most popular electronics to sell include smartphones, laptops, tablets, cameras, and video game consoles.
- Vintage clothing and accessories: Vintage clothing and accessories are becoming increasingly popular, and there is a strong demand for these items on eBay. Some of the most popular vintage items to sell include dresses, skirts, blouses, handbags, jewelry, and watches.
- Collectibles: Collectibles are another great category to sell on eBay. There is a wide variety of collectibles that sell well, including toys, coins, stamps, sports memorabilia, and antiques.
- Home and garden items: Home and garden items are always in demand, and there are many different types of items that you can sell in this category. Some of the most popular home and garden items to sell include furniture, appliances, tools, and gardening supplies.
- Books and media: Books and media are another great category to sell on eBay. There is a large market for both new and used books, as well as movies, music, and video games.
- Sporting goods: Sporting goods are another popular category on eBay. There is a wide variety of sporting goods that sell well, including athletic apparel, equipment, and footwear.
- Art and craft supplies: Art and craft supplies are a great way to make money on eBay. There is a large market for these items, and you can often sell them for a profit.
These are just a few of the many things that you can sell on eBay in 2023.
If you are looking for a profitable way to make money, selling on eBay is a great option. Just be sure to do your research and find items that are in demand and that you can sell for a profit.
For those familiar with Amazon’s selling models, you’ll find similar opportunities on eBay, including:
- Private Label: Just like on Amazon, you can create and sell your own brand on eBay.
- Wholesale: Buy and resell products from other brands.
- Arbitrage: Purchase discounted products from retailers and resell them on eBay.
- Dropshipping: Partner with manufacturers who directly fulfill orders and ship to customers.
What are eBay fees in 2023? Are they high?
eBay implements two primary types of selling fees: insertion fees and final value fees.
Insertion fees are incurred when creating a listing on eBay and vary based on the item category and listing duration. For instance, a 30-day Electronics category listing incurs an insertion fee of $0.35.
On the other hand, final value fees are applicable when an item is successfully sold. These fees are calculated based on the item category and the final selling price. For example, an Electronics item sold for $100 would incur a final value fee of 10%.
Apart from insertion and final value fees, eBay also imposes various other charges, including listing upgrades, shipping fees, and PayPal fees.
Below is a table presenting the current eBay seller fees:
| Fee | Description | Amount |
| Insertion fee | Charged when you create a listing | Varies by category and duration |
| Final value fee | Charged when your item sells | Varies by category and final selling price |
| Listing upgrade fees | Optional fees that can improve the visibility of your listings | Varies by type of upgrade |
| Shipping fees | Charged by the shipping carrier | Varies by carrier and shipping method |
| PayPal fees | Charged by PayPal | Varies by payment method |
For valuable insights on eBay seller fees, head over to the official eBay website.
To optimize your earnings and save on eBay seller fees, consider these helpful tips:
Choose the Right Category: Selecting the appropriate category for your item impacts both insertion and final value fees. Be sure to accurately categorize your product.
Use Listing Upgrades Wisely: While listing upgrades can boost visibility, they can also be costly. Exercise caution and only apply upgrades when necessary.
Precisely Calculate Shipping Costs: Accurate shipping cost calculations are vital, as they significantly impact the final selling price. Ensure you calculate shipping costs with precision.
Embrace PayPal: Opt for PayPal, eBay’s preferred payment method. Not only is it widely accepted, but PayPal fees are often more economical compared to other payment options.
By incorporating these strategies, you can effectively reduce eBay seller fees, leading to increased profitability for your business.
How to Fulfilling Orders in eBay?
When it comes to fulfilling orders on eBay, there are two main methods to consider: Fulfillment by Merchant (FBM) and Fulfillment by eBay (FBE).
Fulfillment by Merchant (FBM) is the traditional approach, giving sellers more control over the shipping process. With FBM, you handle packing, addressing, and shipping the items yourself. This method allows you to save money on shipping costs and use your own packaging materials. Additionally, you can easily track the progress of your orders. However, it can be time-consuming and labor-intensive, as you are responsible for the entire fulfillment process. Moreover, you may have to incur additional expenses for shipping labels and supplies.
On the other hand, Fulfillment by eBay (FBE) is a convenient option for sellers who want to outsource the fulfillment process. eBay handles the packing, addressing, and shipping of your orders, saving you time and labor. This method is ideal for those who prefer to have less involvement in the shipping process. However, it comes with a trade-off as you may have less control over shipping, and the shipping rates might be higher compared to FBM. Additionally, you may not be able to use your preferred packaging materials.
To help you decide on the best fulfillment method, here is a breakdown of the pros and cons:
Fulfillment Method: Fulfillment by Merchant (FBM)
- Pros:
- More control over the shipping process.
- Potential cost savings on shipping.
- Ability to use your preferred packaging materials.
- Ability to track order progress.
Cons:
- The need to pack, address, and ship items yourself.
- Time-consuming and labor-intensive.
- Possible additional expenses for shipping labels and supplies.
Fulfillment Method: Fulfillment by eBay (FBE)
Pros:
- Time and labor-saving, as eBay handles the fulfillment process.
- Order progress tracking available.
- Convenient for sellers with limited time for fulfillment.
Cons:
- Less control over shipping.
- Potential for higher shipping rates.
- Limited options for using personal packaging materials.
Ultimately, the best method for you will depend on your specific requirements and preferences. If you have the time and willingness to handle fulfillment, FBM can be an excellent way to save on shipping costs and maintain control. However, if time is a constraint and you prefer a more hands-off approach, FBE may be the better choice for you.
To ensure a smooth fulfillment process, consider the following tips:
- Pack your items carefully to protect them during shipping.
- Choose the appropriate shipping method based on item size and weight.
- Stay updated on order progress to provide accurate information to buyers.
- Respond promptly to buyer inquiries to offer excellent customer service.
By incorporating these tips, you can ensure that your orders are fulfilled efficiently and that your buyers are satisfied with their purchases.
Does eBay have a wharehouse for sellers?
No, eBay does not have a warehouse for sellers. Instead, eBay offers a fulfillment service called eFulfillment Service that allows sellers to outsource the packing, addressing, and shipping of their orders to a third-party fulfillment company.
eFulfillment Service is a white-label fulfillment service, which means that the third-party fulfillment company will use their own branding and packaging materials. This can be a good option for sellers who want to outsource their fulfillment but still maintain their own brand identity.
eFulfillment Service is available to sellers who meet certain requirements, such as having a minimum number of orders per month. Sellers who use eFulfillment Service pay a monthly fee plus a per-item fee. The monthly fee covers the cost of storing your inventory in the fulfillment center, and the per-item fee covers the cost of packing, addressing, and shipping your items.
If you are considering using eFulfillment Service, you should compare the costs to the costs of fulfilling your orders yourself. You should also consider the level of control you want to have over the shipping process. If you want to have more control over the shipping process, you may want to consider fulfilling your orders yourself. However, if you want to save time and labor, eFulfillment Service may be a better option for you.
2: How to Set Up a Seller Account on eBay
Here are the steps on how to set up a seller account on eBay:
- Go to the eBay website and click on the “Sell” tab.
- Click on the “Start Selling” button.
- Create an account or sign in to your existing eBay account.
- Select whether you want to create a personal or business seller account.
- Provide your contact information and payment information.
- Read and agree to the eBay Seller Policies.
- Click on the “Create Account” button.
Once you have created your seller account, you will be able to start listing items for sale.
3: eBay Product Research Tips for 2023
In 2023, eBay product research is crucial for sellers looking to thrive in the competitive marketplace. To get started, it’s recommended to focus on a specific niche to narrow down product research and identify profitable items. Keep an eye out for products with high demand and low competition, as these can be goldmines for eBay success.
Selling fees should also be considered when evaluating potential items. It’s essential to price items competitively, and using eBay’s Selling Manager Pro tool can help track prices of similar items to set competitive rates.
To attract buyers, high-quality photos are a must. Clear, well-lit images that showcase the item from all angles can significantly impact buyer interest. Additionally, well-crafted, keyword-rich descriptions can improve search visibility and attract potential customers.
Providing excellent customer service is essential for establishing a successful eBay business. Responding to buyer inquiries promptly and resolving any issues that may arise can help build a positive reputation.
To further enhance product research, consider utilizing tools like SellerTrac and eBay Terapeak to track sales history and identify market trends. Attending eBay seller events and meetups is also a great way to network with fellow sellers and stay informed about new products and industry trends.
Lastly, staying updated on eBay policies and procedures is crucial as they frequently change. By staying informed, sellers can avoid potential problems and ensure compliance with the platform’s rules.
Profitability:
When sourcing products to sell on eBay, ensuring profitability is crucial. It’s essential to factor in eBay’s seller fees when calculating your potential earnings. eBay charges an insertion fee when a seller lists an item, and again for relisting, duplicating, or listing in a different category. While eBay offers up to 250 free listings per month, additional listings incur a fee of $0.35 per product.
After a successful sale, eBay also charges a final value fee, calculated as a percentage of the total sale amount, including shipping, plus $0.30 per order. The fee percentage varies by product category, ranging from 3% to 15%.
Despite these fees, eBay’s selling fees are generally lower compared to other ecommerce marketplaces, allowing for a higher gross profit margin. It’s essential to consider not only the fees but also product costs and shipping expenses to determine the overall profitability of your sales. Utilizing eBay’s fee calculators or tools like Terapeak can help you analyze and strategize your sales effectively.
Demand:
Understanding product demand is crucial for successful selling on eBay. To gauge demand, sellers can analyze the sell-through rate, which measures the percentage of sold listings compared to active listings for a product. A high sell-through rate indicates strong demand, while a lower rate suggests limited interest in the product.
eBay provides data on active and sold listings for the past 90 days, enabling sellers to calculate the sell-through rate. For products with a sell-through rate of at least 50%, sales are likely to be swift, indicating high demand. For successful product research, sellers can also use eBay’s exclusive tool, Terapeak, which provides market trends based on real data from millions of eBay transactions.
Additionally, product research tools like Jungle Scout, though specific to Amazon, can offer valuable insights for eBay sellers. Products that perform well on Amazon are likely to be popular on eBay as well. By identifying products with strong demand, sellers can make informed decisions and capitalize on profitable opportunities.
Competition:
eBay sellers face competition from other sellers, each creating unique listings for their products. To stand out amidst the competition, optimizing listings with competitive keywords and high-quality images is essential.
To determine a product’s popularity and competition level, sellers can explore eBay’s best-selling categories, such as Home & Garden, Health & Beauty, Automotive, and more. While high competition may be present in these categories, they also offer the advantage of popularity among eBay customers.
For sellers seeking product inspiration, eBay’s trending deals page showcases in-demand products and current offers. Keeping an eye on new releases, emerging trends, and seasonal opportunities can also help identify lucrative product ideas. Additionally, exploring vintage or used items, name-brand toys, and household staples can lead to hidden gems worth reselling on eBay.
How to open an eBay Store?
Unlock the full potential of your eBay selling journey by subscribing to an eBay Store! Not only will you benefit from discounted fees and increased free listings, but you’ll also gain access to a range of additional tools to effectively manage and promote your business.
Before you take the plunge and open an eBay Store, make sure you have an existing eBay seller account linked to a checking account for easy payouts. Familiarize yourself with the various eBay Store packages available by visiting the Seller Center and decide which one suits your business needs best. It’s essential to check if you have any selling limits on your account, as these won’t be affected by opening an eBay Store.
Excited to get started? Here’s a step-by-step guide on how to set up your eBay Store seamlessly. First, choose your desired subscription level from Starter, Basic, Premium, Anchor, or Enterprise. Once you’ve made your selection, proceed with the following steps:
Go to Choose a Store Subscription on eBay’s website.
Find the eBay Store type that aligns with your business requirements and select “Select and review.”
Pick a subscription term, either yearly or monthly, and create a unique name for your eBay Store.
Click “Submit order” to complete the purchase of your eBay Store subscription.
When deciding upon the perfect name for your eBay Store, keep in mind the following guidelines to ensure a seamless and customer-friendly experience:
Your eBay Store name can be your eBay username as long as it adheres to the specified requirements.
It must start and end with a letter or number and cannot begin with four or more consecutive letter As or an e or E followed by more than one number.
Avoid using special characters such as <, >, or @, and refrain from using “www” anywhere in the name.
Ensure your chosen name is not identical or confusingly similar to another company’s name protected by trademark law, and it cannot contain the word “eBay” or anything resembling it.
Opt for a name that clearly reflects the products you sell, like “Ben’s Computers,” for instance. This straightforward approach not only helps buyers identify your store instantly but also aids search engines in finding your store when potential buyers search for the products you offer.
4. Where to source or find products to sell on eBay in international markets
Here are some places where you can source products to sell on eBay in international markets:
- Online marketplaces: There are a number of online marketplaces that operate in different countries. These marketplaces can be a great place to find products that are popular in specific countries. Some popular online marketplaces include Alibaba, Taobao, and Rakuten.
- Brick-and-mortar stores: If you’re traveling to another country, you can also source products from brick-and-mortar stores. This can be a great way to find unique and hard-to-find items.
- Wholesale distributors: You can also contact wholesale distributors in other countries. These distributors can sell you products in bulk, which can be resold on eBay for a profit.
When sourcing products to sell on eBay in international markets, there are a few things you need to keep in mind:
- Shipping costs: Shipping costs can be high when shipping products internationally. Be sure to factor in shipping costs when you’re pricing your products.
- Customs fees: You may also need to pay customs fees when shipping products internationally. Be sure to research the customs fees for the countries you’re shipping to.
- Language barriers: If you’re not fluent in the language of the country you’re sourcing products from, you may have difficulty communicating with suppliers. Be sure to have a translator on hand if you need one.
Selling products on eBay in international markets can be a great way to expand your business and reach new customers. By following these tips, you can increase your chances of success.
Here are some additional tips for sourcing products to sell on eBay in international markets:
- Do your research: Before you source any products, be sure to do your research to see what products are popular in the countries you’re targeting. This will help you choose products that are likely to sell well.
- Work with a reliable supplier: When you’re sourcing products from another country, it’s important to work with a reliable supplier. This will help you avoid any problems with shipping or customs.
- Be patient: It takes time to build a successful eBay business in international markets. Don’t expect to make a lot of money overnight. Just keep listing products and providing excellent customer service, and you’ll eventually start to see results.
5. How to create a listing on eBay?
Here are the steps on how to list a product on eBay:
- Go to eBay and sign in to your account.
- Click the “Sell” button.
- Select the “Create Listing” option.
- Choose the type of listing you want to create. You can choose between an auction listing or a fixed-price listing.
- Enter the title of your listing. The title should be clear and concise, and it should include the most important keywords that potential buyers would use to search for your item.
- Select the category for your listing.
- Add photos of your item. High-quality photos are essential for attracting buyers.
- Write a description of your item. The description should be detailed and informative, and it should highlight the features and benefits of your item.
- Set your price. Be sure to factor in shipping costs when you’re setting your price.
- Choose your shipping options. You can choose to ship your item yourself or use eBay’s shipping service.
- Review your listing and make sure all the information is correct.
- Click the “List” button to publish your listing.
Here are some additional tips for listing a product on eBay:
- Use keywords: When you’re creating your title and description, be sure to use keywords that potential buyers would use to search for your item. This will help your listing show up in search results.
- Take good photos: High-quality photos are essential for attracting buyers. Be sure to take photos of your item from all angles, and use a good camera.
- Write a detailed description: The description should be detailed and informative, and it should highlight the features and benefits of your item. Be sure to include all the important details, such as the size, color, and condition of your item.
- Set a competitive price: Be sure to factor in shipping costs when you’re setting your price. You don’t want to price your item too high, or you’ll scare away buyers.
- Choose your shipping options wisely: If you’re shipping your item yourself, be sure to choose a shipping method that is affordable and reliable. If you’re using eBay’s shipping service, they will provide you with a variety of shipping options to choose from.
How to promote your eBay products
There are a number of ways to promote your eBay listings. Here are a few of the most effective methods:
- Use Promoted Listings: Promoted Listings is an eBay advertising program that allows you to pay to have your listings appear higher in search results. This is a great way to increase the visibility of your listings and attract more buyers.
- Use social media: Share your eBay listings on social media, such as Facebook, Twitter, and Instagram. This is a great way to reach a wider audience and generate interest in your products.
- Run email marketing campaigns: Send email marketing campaigns to your subscribers to let them know about your new listings. This is a great way to keep your customers engaged and informed about your products.
- Optimize your listings: Make sure your listings are optimized for search engines. This includes using relevant keywords in your titles and descriptions.
- Offer free shipping: Offering free shipping is a great way to attract buyers and increase your sales.
- Provide excellent customer service: Provide excellent customer service to your buyers. This will help you build a positive reputation and encourage repeat business.
By following these tips, you can promote your eBay listings and increase your chances of success.
Here are some additional tips for promoting your eBay listings:
- Use eye-catching titles: Your titles should be clear, concise, and informative. They should also be keyword-rich to help your listings show up in search results.
- Add high-quality photos: High-quality photos are essential for attracting buyers. Make sure your photos are clear, well-lit, and show your products from all angles.
- Write detailed descriptions: Your descriptions should be detailed and informative. They should highlight the features and benefits of your products, and answer any potential questions that buyers may have.
- Set competitive prices: Your prices should be competitive with other sellers on eBay. You don’t want to price your products too high, or you’ll scare away buyers.
- Use the right keywords: When you’re creating your titles and descriptions, be sure to use keywords that potential buyers would use to search for your item. This will help your listing show up in search results.
- Track your results: It’s important to track your results so you can see what’s working and what’s not. This will help you make adjustments to your marketing campaigns and improve your results.
How to Boost Your Sales with eBay Promoted Listings Standard
As an eBay seller, reaching the right buyers and increasing sales is a top priority. Fortunately, eBay offers an effective cost-per-sale advertising tool called Promoted Listings Standard.
This powerful feature helps sellers connect their items with the right audience by showcasing them in high-visibility placements across the eBay network.
We’ll explore the key benefits, success stories, and best practices of Promoted Listings Standard, providing you with the knowledge needed to leverage this tool and drive your eBay sales to new heights.
Key Benefits of Promoted Listings Standard
Simple Setup: With just a few clicks, sellers can set up their Promoted Listings campaigns directly from the listing experience, making the process quick and hassle-free.
Stand Out in Search Results: Promoted Listings allow sellers to highlight their products to potential buyers, ensuring their items gain increased visibility and attract more sales.
Pay Only for Success: One of the most attractive features of Promoted Listings Standard is that sellers only pay when a promoted item results in a sale, with no upfront costs or fees.
Powerful Reporting Tools: eBay’s reporting tools enable sellers to monitor the performance of their campaigns effortlessly. Gain insights into impressions, clicks, ad fees, and more, allowing for informed decision-making.
Success Stories with Promoted Listings Standard
Numerous sellers have experienced significant success using Promoted Listings Standard to boost their sales:
- An electronics seller saw a remarkable 179% increase in sales of high-quality refurbished items.
- Reebok doubled its sales and paid only 6% in fees with Promoted Listings Standard.
- A home and garden seller witnessed increased sales of garden tools, outdoor grills, and pool accessories after implementing Promoted Listings Standard.
Getting Started with Promoted Listings Standard
eBay provides three different methods for sellers to promote their listings:
- Simple Listing Selection: Ideal for sellers seeking a guided experience with recommendations. Set your ad rate, select the listings you want to promote, review, and launch your campaign.
- Bulk Listing Selection: Suitable for sellers with consistent inventory and low turnover rates. Upload your listings via a .csv file or utilize category selection, set your ad rate, review, and launch your campaign.
- Automated Campaigns: Perfect for sellers with dynamic inventory and high turnover rates. Use filters to create your rules, choose your ad rate strategy, review your rules, and launch your campaign. Future listings will be automatically promoted based on your set rules.
Best Practices for Promoted Listings Standard
To maximize the impact of Promoted Listings Standard, follow these best practices:
Select the Right Items to Promote: eBay offers recommended listings that are likely to benefit most from promotion. Utilize these recommendations for a strong start to your campaigns.
Stay Competitive with Suggested Ad Rates: Optimize ad placements by using dynamic ad rates that adjust based on eBay’s daily suggestions. This ensures your listings remain competitive in the marketplace.
Monitor Sales Performance: Keep track of important metrics like impressions, clicks, sold items, ad fees, and more in real-time to assess campaign success.
How to ship Your Items on eBay
Here are the steps on how to ship your items on eBay in 2023:
- Pack your item securely. Make sure your item is well-protected and packaged to withstand the rigors of shipping. Use sturdy boxes and packing materials, and fill any empty space to prevent the item from shifting during shipping.
- Print your shipping label. You can print your shipping label directly from eBay. When you print your label, you’ll need to include the buyer’s address, the weight and dimensions of your item, and the shipping service you’re using.
- Take your item to the post office or shipping center. Once you have your shipping label, you can take your item to the post office or a shipping center. The shipping center will scan your label and ship your item.
- Track your shipment. You can track your shipment online using the tracking number on your shipping label. This will allow you to see where your item is and when it’s expected to arrive.
Here are some additional tips for shipping your items on eBay in 2023:
- Use the right shipping service. When you’re choosing a shipping service, you’ll need to consider the weight and dimensions of your item, the distance it’s traveling, and the speed of delivery you want to offer your buyer.
- Pack your item appropriately for the shipping service you’re using. If you’re shipping your item with a standard shipping service, you’ll need to pack it in a sturdy box that’s the right size for the item. If you’re shipping your item with a fragile shipping service, you’ll need to pack it in a box that’s lined with bubble wrap or other packing materials.
- Insure your item. If you’re shipping an expensive item, you may want to consider insuring it. This will protect you in case the item is lost or damaged during shipping.
- Provide tracking information to your buyer. Once you’ve shipped your item, you should provide the buyer with the tracking information. This will allow the buyer to track the shipment and see when it’s expected to arrive.
Selling on eBay vs. Amazon – Which Is Better for 2023?
eBay and Amazon are two of the most popular online marketplaces for sellers. Both platforms offer a variety of features and benefits, but they also have their own unique strengths and weaknesses.
In this article, we will compare eBay and Amazon in terms of their fees, reach, product selection, and customer support. We will also discuss the pros and cons of selling on each platform.
Reach
Another important factor to consider is the reach of each marketplace. eBay has a global reach, with over 180 million active buyers. Amazon also has a global reach, but it is more focused on the United States.
If you are selling products that are popular in the United States, Amazon may be a better choice for you. However, if you are selling products that are popular in other countries, eBay may be a better choice.
Customer Support
Both eBay and Amazon offer customer support. However, the quality of customer support varies depending on the platform.
eBay’s customer support is generally considered to be better than Amazon’s. eBay has a more responsive customer support team, and they are more likely to be able to help you with your problems.
Amazon’s customer support is not as responsive as eBay’s. However, Amazon has a wider range of resources available to help you, such as online forums and knowledgebase articles.
Target Audience and Product Variety:
eBay: Known for its auction-style listings and diverse product range, eBay attracts a wide variety of buyers and sellers. It is an ideal platform for unique and niche products, collectibles, vintage items, and one-of-a-kind merchandise. eBay’s global reach allows sellers to access international markets and target a more eclectic audience.
Amazon: Renowned for its vast product catalog and efficient fulfillment services, Amazon primarily focuses on new, branded, and mass-produced items. It caters to a broader audience seeking everyday products, electronics, and fast shipping options. Amazon’s Prime membership program further enhances customer loyalty and encourages repeat purchases.
Listing and Pricing:
eBay: Sellers have the flexibility to create auction-style or fixed-price listings on eBay. This platform allows for more control over pricing and encourages bidding competition, potentially leading to higher selling prices. However, sellers need to manage inventory levels and relist items regularly.
Amazon: The majority of Amazon listings are fixed-price, and sellers can utilize Amazon’s dynamic pricing tools to adjust prices based on demand and competition automatically. While this offers convenience, sellers may face stricter pricing regulations and greater competition from other sellers for the same products.
Fees and Costs:
eBay: eBay generally charges lower fees per transaction compared to Amazon. However, sellers on eBay may encounter insertion fees for listing items and additional fees for optional features like bolding or highlighting listings. Sellers should also consider payment processing fees and shipping costs.
Amazon: Amazon’s referral fees and fulfillment fees can be higher than eBay’s, but sellers benefit from the vast reach of the Amazon Prime program and access to Fulfillment by Amazon (FBA) services. FBA allows sellers to store, pick, pack, and ship products through Amazon’s logistics network, streamlining the fulfillment process.
Branding and Customer Loyalty:
eBay: Sellers on eBay have the opportunity to establish a unique brand identity and build direct relationships with customers. Personalized packaging, messaging, and customer service can contribute to building customer loyalty and repeat business.
Amazon: While Amazon provides a massive customer base, sellers may have less control over branding and customer interactions. The Amazon platform is more transactional in nature, focusing on product ratings and reviews rather than direct seller engagement.
Seller Support and Policies:
eBay: eBay is known for its seller-friendly policies and commitment to resolving disputes fairly. The platform offers extensive seller support, resources, and forums for sellers to seek guidance and assistance.
Amazon: Amazon’s policies prioritize customer satisfaction, sometimes leading to stricter enforcement of performance metrics and potential account suspension for sellers who do not meet certain criteria. Seller support is available, but Amazon’s approach is generally more customer-centric.
Pros and Cons of Selling on eBay
Pros:
- Low fees
- Global reach
- Wide variety of products
- Good customer support
Cons:
- Competition can be fierce
- Listing process can be complex
- Returns can be difficult to manage
Pros and Cons of Selling on Amazon
Pros:
- Large customer base
- Good selection of products
- Strong brand reputation
- Excellent customer support
Cons:
- High fees
- Listing process can be complex
- Returns can be difficult to manage
Key Factors to Consider for Product Profitability on eBay
Key Factors to Consider for Product Profitability on eBay
eBay is a great platform for selling products, but it’s important to consider the factors that will affect your profitability. Here are some of the key factors to keep in mind:
Product demand
The first step to selling products profitably on eBay is to make sure there is demand for the products you want to sell. You can do this by researching the product’s sales history on eBay and other online marketplaces. You can also use eBay’s Seller Hub to get insights into what keywords are driving traffic to your listings.
Product competition
Once you’ve identified a product with demand, you need to consider the level of competition for that product. If there are a lot of sellers selling the same product, you may have to lower your prices to compete. However, if there is less competition, you may be able to charge higher prices.
Product pricing
Your product pricing is another important factor to consider. You need to set a price that is competitive but also allows you to make a profit. You can use eBay’s Seller Hub to get insights into what keywords are driving traffic to your listings. You can also use eBay’s Shipping Calculator to estimate shipping costs.
Shipping costs
Shipping costs can also affect the profitability of a product. You need to factor in the cost of shipping when you set your price. You can use eBay’s Shipping Calculator to estimate shipping costs.
Product condition
The condition of your product can also affect its profitability. If your product is in good condition, you can sell it for a higher price. However, if your product is in poor condition, you may have to sell it for a lower price or even donate it.
Product presentation
The way you present your product can also affect its profitability. You need to make sure that your product listings are clear, concise, and informative. You should also use high-quality photos to attract buyers.
Customer service
Providing excellent customer service is essential for long-term success on eBay. You need to be responsive to buyer inquiries and resolve any problems quickly and professionally.
By considering all of these factors, you can increase your chances of selling products profitably on eBay.
Here are some additional tips for increasing product profitability on eBay:
- Use market research tools to identify profitable products to sell on eBay.
- Optimize your listings for search engines by using relevant keywords in your titles and descriptions.
- Offer free shipping to attract buyers and increase your sales.
- Provide excellent customer service to build a positive reputation and encourage repeat business.
- Use a repricing tool to automatically adjust your prices to be competitive with other sellers.
- Use a feedback management tool to track your feedback and respond to negative feedback quickly and professionally.
- Use eBay’s Seller Hub to get insights into your sales, performance, and competition.
By following these tips, you can increase your chances of selling products profitably on eBay.
Evaluating Demand and Competition on eBay in 2023
Evaluating Demand and Competition on eBay in 2023
eBay is a great platform for selling products, but it’s important to do your research before you start listing items. One of the most important factors to consider is the demand for the products you want to sell.
How to Evaluate Demand
There are a few different ways to evaluate demand for products on eBay. One way is to look at the historical sales data for a particular product. You can do this by using a product research tool like Jungle Scout or Helium 10. These tools will show you how many units of a product have been sold in the past, as well as the average price that they have sold for.
Another way to evaluate demand is to look at the number of listings for a particular product. If there are a lot of listings for a product, it’s likely that there is a lot of demand for it. However, if there are only a few listings for a product, it’s possible that there is not as much demand for it.
You can also use eBay’s Seller Hub to get insights into the demand for products. The Seller Hub will show you how many searches have been performed for a particular product, as well as how many people have saved a product to their watchlist.
How to Evaluate Competition
Once you’ve evaluated the demand for a product, you need to consider the competition. If there are a lot of other sellers selling the same product, it will be more difficult to sell your product and make a profit. However, if there is less competition, you may be able to charge higher prices and sell more products.
You can use a product research tool to track the number of sellers who are selling a particular product. You can also look at the prices that other sellers are charging for the product. If the prices are very low, it’s likely that there is a lot of competition for the product.
Growing Your eBay Account Feedback and Reputation
Your eBay feedback and reputation are important factors in determining how successful you will be as a seller. Buyers are more likely to buy from sellers with a high feedback score and good reputation. If you want to grow your eBay account feedback and reputation, there are a few things you can do:
1. Provide excellent customer service. This is the most important factor in growing your feedback and reputation. Make sure you are responsive to buyer inquiries, ship your items on time, and handle any problems that may arise in a professional manner.
2. Respond to feedback. When you receive feedback, be sure to respond to it promptly. If the feedback is positive, thank the buyer for their business. If the feedback is negative, try to resolve the issue with the buyer and explain your side of the story.
3. Offer refunds or returns. This is another way to show buyers that you are committed to providing excellent customer service. If a buyer is not happy with their purchase, be willing to offer them a refund or return.
4. List high-quality items. Buyers are more likely to leave positive feedback if they are happy with the items they purchase. Make sure you list high-quality items that are accurately described.
5. Be active on eBay. The more active you are on eBay, the more likely you are to receive feedback. List new items regularly, and participate in auctions and buy it now listings.
6. Use a feedback management tool. A feedback management tool can help you track your feedback, respond to feedback, and resolve any issues that may arise.
Conclusion
By following these tips, you can grow your eBay account feedback and reputation. A good feedback score and reputation will help you attract more buyers and make more sales.
Here are some additional tips for growing your eBay account feedback and reputation:
- Be patient. It takes time to build a good feedback score and reputation. Don’t get discouraged if you don’t see results immediately. Just keep providing excellent customer service and listing high-quality items, and you will eventually see your feedback score and reputation improve.
- Be honest. Always be honest with your buyers. If you have a problem with an order, be upfront about it and work with the buyer to resolve the issue.
- Be professional. Always be professional in your dealings with buyers. This means being polite, courteous, and responsive.
By following these tips, you can grow your eBay account feedback and reputation and become a successful seller.
Enhancing Customer Trust with 30-Day Return Policy
In today’s competitive online marketplace, it’s more important than ever to build trust with your customers. One of the best ways to do this is to offer a generous return policy. A 30-day return policy is a great way to show your customers that you’re confident in your products and that you’re willing to stand behind them.
There are a few reasons why offering a 30-day return policy can enhance customer trust. First, it shows that you’re confident in your products. If you’re not confident in your products, why should your customers be? Second, it shows that you’re willing to stand behind your products. If a customer is not happy with their purchase, you’re willing to give them their money back. Third, it gives customers peace of mind. They know that if they’re not happy with their purchase, they can return it for a full refund.
Of course, there are some risks associated with offering a 30-day return policy. You may have to deal with more returns, and you may have to give out more refunds. However, the benefits of offering a 30-day return policy far outweigh the risks.
Here are some tips for offering a 30-day return policy:
- Be clear and easy to understand. Your return policy should be clear and easy to understand. Customers should be able to find it easily on your website or in your eBay listing.
- Be fair and consistent. Your return policy should be fair and consistent. You should treat all customers the same, regardless of the reason for the return.
- Be flexible. If a customer is having problems with their return, be flexible and work with them to find a solution.
- Communicate effectively. Keep customers updated on the status of their return. Let them know when their return has been received and when they can expect a refund.
By following these tips, you can offer a 30-day return policy that will enhance customer trust and help you build a successful eBay business.
A 30-day return policy is a great way to enhance customer trust and build a successful eBay business. By following the tips in this blog post, you can offer a return policy that is clear, fair, consistent, flexible, and communicative.
