Difference between Sell on eBay and Amazon in the US

Difference between Sell on eBay and Amazon: Are you thinking about selling online, but not sure whether to choose eBay or Amazon? As a professional copywriting journalist, I can tell you that both platforms have their advantages and disadvantages. In this article, we will explore the key distinctions between selling on eBay and Amazon in the US. Understanding these differences will help you determine the best platform for your unique business needs.

When it comes to the keywords “difference between on ebay and amazon,” “ebay vs amazon,” “ebay or amazon,” “ebay versus amazon,” and “ebay compared to amazon,” it’s important to understand that both platforms offer different features and benefits that may be more or less suitable for your business. Let’s dive into the details and see what sets these two platforms apart.

Difference between Sell on eBay and Amazon: Business Models

When it comes to selling online, eBay and Amazon are two of the biggest names in the game. While both serve as online marketplaces, they have different business models that sellers should be aware of.

eBay operates as an auction-style marketplace, where sellers list individual items for sale and buyers bid on them. eBay also offers fixed-price listings, but the auction format is what sets eBay apart from other online marketplaces.

On the other hand, Amazon primarily operates as a fixed-price marketplace. When buyers search for items on Amazon, they are presented with a list of similar products offered by different sellers. Amazon has a Buy Box feature, which highlights the best offer at the top of the list and makes it easy for buyers to make a purchase.

The difference in business models between eBay and Amazon can affect which platform is best for certain types of products. For example, rare or unique items may benefit from the auction format on eBay, while popular, standardized products may sell better on Amazon.

Detailed notes on Product Listing and Visibility

One of the key differences between selling on eBay and Amazon is the approach to product listing and visibility. On eBay, sellers create individual listings for each item they want to sell, with options for auction-style or fixed-price formats. This means that sellers have more control over the appearance and description of their listings. However, this also means that the same product could be listed multiple times by different sellers, making it more challenging to stand out and attract customers.

On the other hand, Amazon uses a single product listing for each item, allowing multiple sellers to compete for the Buy Box. The Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts. Winning the Buy Box greatly impacts visibility and sales, making it a priority for sellers. However, Amazon’s strict guidelines for product listings in terms of formatting and content may limit sellers’ ability to differentiate themselves.

Therefore, when deciding whether to sell on eBay or Amazon, it’s essential to consider which approach aligns best with your business needs and goals. eBay’s individual listing model may allow for greater customization, but also requires more effort to stand out among competitors. On the other hand, Amazon’s single product listing model may provide more visibility and convenience, but may also limit a seller’s ability to differentiate themselves.

Difference between Sell on eBay and Amazon: Seller Fees and Cost Structure

When it comes to selling on eBay or Amazon, it’s important to understand the seller fees and cost structures associated with each platform. eBay charges its sellers various fees, including listing fees, final value fees, and additional fees for optional listing upgrades such as extra pictures or subtitle. In contrast, Amazon has a different fee structure made up of referral fees, variable closing fees, monthly subscription fees (for professional sellers), and fulfillment fees for sellers using Amazon’s FBA (Fulfillment by Amazon) services.

With eBay, sellers can choose from different listing options at different prices. For example, a basic auction-style listing can cost as little as $0.35, while a fixed-price listing can cost $0.50 or more, depending on the category of the item being sold. Additionally, eBay charges a final value fee, which is a percentage of the total amount of the sale, including shipping and handling costs.

Amazon’s fee structure is more straightforward, with no listing fees and a percentage-based referral fee based on the item’s category. For instance, referral fees for musical instruments are 15% of the item’s price, while referral fees for home and kitchen products are just 6%.

It’s worth noting that fulfillment fees are a factor only for Amazon sellers who use the company’s FBA service. Amazon’s fulfillment fees cover the cost of storing, packing, and shipping products, as well as customer service and returns processing.

Overall, it’s important for sellers to consider their pricing strategies, monthly sales volume, and cost-per-item when evaluating the seller fees and cost structure associated with each platform and decide which one is more profitable and suitable for their business.

Differences in Target Audience and Demographics

If you’re deciding between selling on eBay and Amazon, it’s important to consider the target audience and their demographics. eBay and Amazon attract different types of customers, which can be helpful in determining which platform is the best fit for your business.

eBay’s audience: eBay has a diverse range of buyers. While it may be known for attracting collectors and bargain hunters, it also appeals to a wider audience including hobbyists and crafters. According to eBay, 80% of items sold on the platform are new, but used items are also common. Overall, eBay’s audience tends to be more value-focused and budget-conscious.

Amazon’s audience: Amazon has a larger customer base than eBay and is known for attracting more mainstream shoppers. Amazon’s audience tends to be more focused on convenience and speed of delivery. While there are some niche categories on Amazon, the platform is primarily used for buying new, branded products.

Understanding the differences in target audience and demographics can help you tailor your selling strategy to each platform.

Difference between Sell on eBay and Amazon: Shipping and Fulfillment Options

One of the key differences between selling on eBay and Amazon is the shipping and fulfillment options available to sellers.

On eBay, sellers have more control over their shipping and fulfillment processes. They can choose how to package and ship their items and handle all customer service issues related to shipping. This includes choosing the shipping carrier, calculating shipping costs, and determining the delivery timeframe. Additionally, eBay sellers can offer free shipping or charge a flat shipping fee based on the product’s weight and dimensions.

Amazon, on the other hand, offers fulfillment services through their FBA program, which allows sellers to store their inventory in Amazon’s warehouses. Once an item sells, Amazon handles the packaging, shipping, and customer service. This can save sellers time and reduce their overhead costs, but it does come with additional fees, including storage and fulfillment charges.

When deciding which platform to sell on, it’s important to consider your business needs and the shipping and fulfillment options available. eBay may be the better choice if you want more control over the process and prefer to handle all customer service issues yourself. Amazon’s FBA program may be more beneficial if you have a large inventory or want to streamline your operations.

Branding and Customization

When it comes to branding and customization, eBay provides a more extensive range of options for sellers. eBay stores allow sellers to create a personalized storefront, showcasing their brand identity. With customizable templates for listings, sellers can also create a uniform look across all their products, making their brand more easily recognizable to customers.

Amazon, on the other hand, provides a standardized layout for product pages that leaves less room for branding and customization. However, sellers can still add their logos and product images, as well as use Amazon’s Enhanced Brand Content feature (for registered brands) to create a more engaging product description and boost sales.

Branding and customization can play a significant role in establishing a brand’s identity and gaining customer loyalty, and eBay provides more flexibility in this regard. However, Amazon’s standardized layout ensures a consistent customer experience across all products, which can improve overall trust and credibility.

Customer Feedback and Reviews

As an online seller, customer feedback and reviews are crucial for building trust and credibility with potential buyers. Both eBay and Amazon utilize feedback systems that allow customers to rate their buying experience and leave reviews for the products they purchase.

On eBay, the feedback system is based on a rating system, with buyers leaving positive, neutral, or negative feedback. This system is used to evaluate the seller’s communication, shipping time, and item description accuracy. eBay also allows sellers to respond to feedback and improve their ratings.

Amazon’s feedback system is based on product reviews and ratings, allowing customers to rate the product’s quality, price, and other features. Like eBay, Amazon offers sellers the opportunity to respond to product reviews and address any concerns or issues raised by customers.

It’s important to monitor feedback and respond to reviews promptly and professionally, as they can greatly influence purchasing decisions. By providing excellent customer service and addressing any concerns or issues, sellers can increase their positive feedback and improve their overall reputation on both eBay and Amazon.

Buyer Protection and Dispute Resolution

As a seller, providing excellent customer service is crucial to building your reputation on eBay or Amazon. However, disputes may still arise, and it’s important to know how each platform handles these situations.

eBay’s buyer protection program offers peace of mind for customers, including a resolution center for handling disputes. If a buyer doesn’t receive their item or receives an item that doesn’t match the listing description, eBay may step in to resolve the issue.

On Amazon, buyers have access to the A-to-z Guarantee program, which covers eligible purchases made through the platform. This program offers additional protection beyond the seller’s return policy and can help prevent and resolve disputes.

Both platforms also have feedback and review systems in place to help buyers make informed purchasing decisions and hold sellers accountable for their actions. As a seller, providing excellent customer service and resolving disputes in a timely and professional manner is essential for maintaining a positive reputation and building a loyal customer base.

Difference between Sell on eBay and Amazon: International Selling Opportunities

Expanding your business overseas can be a great way to reach new customers and increase your sales. Both eBay and Amazon offer international selling options, but the process and requirements for selling abroad differ between the two platforms.

On eBay, you can easily list items for sale to international buyers through the Global Shipping Program. This program handles the entire shipping process, from customs to delivery, simplifying international sales for sellers. eBay also offers country-specific sites for selling in local languages and currencies, giving sellers the ability to tailor their listings to a global audience.

With Amazon, international selling requires sellers to create separate accounts for each country’s marketplace they wish to sell in. This can be a more complex process than eBay’s Global Shipping Program and may require navigating different tax laws, currencies, and shipping requirements for each country. However, Amazon’s vast customer base and reputation can provide significant opportunities for businesses looking to expand globally.

Whether you choose eBay or Amazon for international selling, be sure to carefully research and comply with any relevant laws and regulations for each country you plan to sell in. By taking advantage of international selling opportunities, you can grow your business and reach a wider audience than ever before.

Seller Support and Resources

As a seller on eBay or Amazon, you may encounter various issues that require support and guidance. Both platforms offer seller support and resources to help you overcome any challenges and succeed in your business.

eBay provides a seller help center with a range of topics, including account management, listing, and shipping. You can also contact eBay customer service via phone or chat for further assistance. In addition, eBay offers a seller community forum, where sellers can connect and share advice and experiences.

Amazon’s Seller Central offers various tools and resources to help you manage and grow your business. You can access product and sales reports, account information, and listing tools. Seller Central also includes a support center with FAQs, guides, and contact options for seller support.

Both eBay and Amazon have seller education programs to help you improve your selling skills and knowledge. eBay offers eBay for Business, which includes webinars, tutorials, and tips for sellers. Amazon offers Amazon Seller University, which provides video tutorials and courses on topics such as listing optimization, advertising, and fulfillment.

As a seller, taking advantage of seller support and resources can help you navigate any challenges and grow your business on eBay or Amazon.


What is the difference between selling on eBay and Amazon in the US?

Selling on eBay and Amazon in the US has a few key distinctions. Understanding these differences will help you determine the best platform for your business needs.

What are the marketplaces and business models of eBay and Amazon?

eBay primarily functions as an auction-style marketplace, while Amazon is more focused on fixed-price retail sales.

How do product listing and visibility work on eBay and Amazon?

On eBay, sellers create individual listings for each item they want to sell, while Amazon uses a single product listing for each item, allowing multiple sellers to compete for the Buy Box.

What are the seller fees and cost structures on eBay and Amazon?

eBay charges sellers various fees, including listing fees, final value fees, and additional fees for optional listing upgrades. Amazon has different fee structures, such as referral fees, monthly subscription fees, and fulfillment fees for sellers using Amazon’s FBA services.

Who is the target audience and what are the demographics of eBay and Amazon?

eBay tends to attract a more diverse range of buyers, including collectors and bargain hunters, while Amazon has a larger customer base and attracts more mainstream shoppers.

What are the shipping and fulfillment options on eBay and Amazon?

eBay sellers handle their own shipping and fulfillment processes, while Amazon offers fulfillment services through FBA, where Amazon handles the shipping and customer service.

How does branding and customization differ on eBay and Amazon?

eBay provides more opportunities for branding and customization, allowing sellers to create their own stores and customize listings. Amazon offers a standardized layout for product listings, limiting customization options.

What are the customer feedback and review systems on eBay and Amazon?

eBay uses a feedback system where buyers can rate sellers, while Amazon relies on product reviews and ratings to build trust and influence purchasing decisions.

What buyer protection and dispute resolution options are available on eBay and Amazon?

eBay has a buyer protection program and a resolution center for handling disputes. Amazon offers buyer protection through its A-to-z Guarantee program for eligible purchases.

Can I sell internationally on eBay and Amazon?

eBay provides more flexibility for international selling, allowing sellers to reach customers worldwide. Amazon also offers international selling options, but the process may be more complex.

What seller support and resources are available on eBay and Amazon?

eBay provides seller forums, tutorials, and support channels, while Amazon offers Seller Central with various tools, reports, and support options.

How do I choose the right platform for my business?

After considering the differences between selling on eBay and Amazon, assess your business needs, target audience, and features each platform offers to make an informed decision.