Discover Amazon Handmade and Its Registration Process + FAQs
There’s a platform that caters to artisan businesses, enabling them to scale within the eCommerce market. Welcome to Amazon Handmade, a facet of Amazon dedicated to the selling and purchasing of handcrafted items.
This space integrates the global reach of one of the world’s largest eCommerce platforms with the unparalleled uniqueness and authenticity of handmade goods.
Understanding Amazon Handmade
Amazon Handmade exemplifies online platforms that allow artisans to sell their handmade goods to a worldwide audience.
From hand knitted sweaters, personalized jewelry, to authentic sculptures, Amazon Handmade fosters the global marketplace for exclusive hand-crafted items, promoting small scale businesses while presenting buyers with diverse and unique products.
How to Create an Account on Amazon Handmade
Registering on Amazon Handmade involves a few steps. First, complete the online application. Upon approval, set up your Artisan Profile, customize your artisan shop, and start listing your handmade goods. Specific steps include:
Create a Seller Central Account
The first step is to create a Seller Central account. This is the same account you would use to sell products on Amazon’s regular marketplace.
Apply to Sell on Amazon Handmade
Once you have a Seller Central account, you can apply to sell on Amazon Handmade. To do this, go to the Amazon Handmade website and click on the “Apply to Sell” button.
You will need to provide some information about your business, such as your name, address, and contact information. You will also need to provide photos of your products and a description of your business.
Set Up Your Artisan Profile
Your profile tells your story, showcases your items, and creates a connection with consumers. An authentic, well-crafted profile can increase consumer engagement and leads.
Set Up Your Shipping and Payments
Once your application is approved, you will need to set up your shipping and payments. You can do this in Seller Central.
For shipping, you can choose to use Amazon’s Fulfilment by Amazon (FBA) service or ship your products yourself. FBA is a great option if you want to save time and hassle. Amazon will store your products in their warehouses, pick and pack orders, and ship them to customers.
For payments, you can choose to use Amazon Pay or another payment processor. Amazon Pay is a convenient option that allows customers to pay for their purchases with their Amazon account.
List Your Products
Once your shipping and payments are set up, you can start listing your products. To do this, go to Seller Central and click on the “Products” tab.
You will need to create a new product listing for each product you want to sell. The product listing should include a title, description, photos, and price.
Present your items in the best light possible by using high-quality images and informative descriptions. Make sure to utilize keywords, but avoid stuffing, to enhance your product’s visibility in the Amazon Handmade marketplace.
Promote Your Products
Once your products are listed, you need to promote them so that people can find them. You can do this by using Amazon’s advertising services or by promoting your products on your own social media channels.
What qualifies as ‘handmade’?
Any product listed in Amazon Handmade must be made, altered, or assembled entirely by hand (not by mass production methods).
Are there any fees linked to selling on Amazon Handmade?
Here are the main fees to sell on Amazon Handmade:
- Listing fee: There is no listing fee to sell on Amazon Handmade.
- Referral fee: Amazon charges a referral fee of 15% of the sale price, including shipping.
- Fulfillment by Amazon (FBA) fees: If you choose to use FBA, Amazon will charge you fees for storing, picking, packing, and shipping your products.
- Payment processing fees: Amazon charges a payment processing fee of 2.9% + $0.30 for each transaction.
Here is a table of the fees to sell on Amazon Handmade:
|Listing fee||There is no listing fee to sell on Amazon Handmade.|
|Referral fee||Amazon charges a referral fee of 15% of the sale price, including shipping.|
|Fulfillment by Amazon (FBA) fees||If you choose to use FBA, Amazon will charge you fees for storing, picking, packing, and shipping your products.|
|Payment processing fees||Amazon charges a payment processing fee of 2.9% + $0.30 for each transaction.|
10 Pro Tips to Sell Your Handmade Products on Amazon Handmade
10 pro tips to help you sell your handmade products on Amazon Handmade. These tips will help you improve your product listings, attract more customers, and boost your sales.
1. Choose the right niche
The first step to selling successfully on Amazon Handmade is to choose the right niche. This means identifying a specific market of customers who are likely to be interested in your products.
When choosing a niche, consider your own skills and interests, as well as the demand for handmade products in that niche. You should also consider the competition in the niche. If there are already a lot of sellers in the same niche, you’ll need to find a way to differentiate your products.
2. Create high-quality product listings
Your product listings are the first thing potential customers will see, so it’s important to make sure they’re well-written and informative. Your listings should include clear and concise titles, detailed descriptions, and high-quality photos.
When writing your titles, use keywords that potential customers are likely to search for. Your descriptions should also be keyword-rich, but avoid keyword stuffing. Your descriptions should be well-written and engaging, and they should highlight the unique features and benefits of your products.
3. Use high-quality photos
Photos are essential for selling products on Amazon Handmade. They allow potential customers to see your products in detail and get a better sense of their quality.
When taking photos of your products, use a good camera and lighting. Make sure the photos are clear and well-lit, and that they accurately represent your products.
4. Price your products competitively
When pricing your products, it’s important to be competitive with other sellers in your niche. However, you also need to make sure you’re making a profit.
Do some research to see what other sellers are charging for similar products. Then, set your prices accordingly. You may also want to offer discounts or promotions to attract customers.
5. Promote your products
Once you’ve listed your products, you need to promote them so that people can find them. You can do this by using Amazon’s advertising services or by promoting your products on your own social media channels.
You can also run contests or giveaways to generate excitement about your products. By promoting your products, you can increase your visibility and attract more customers.
6. Provide excellent customer service
Customer service is essential for any business, but it’s especially important for sellers on Amazon Handmade. When customers have a positive experience with your customer service, they’re more likely to come back and buy from you again.
Make sure to respond to customer inquiries promptly and professionally. If a customer has a problem with their order, do your best to resolve it quickly and to their satisfaction.
7. Be patient and persistent
It takes time to build a successful business on Amazon Handmade. Don’t get discouraged if you don’t see results immediately. Just keep working hard and promoting your products, and you’ll eventually start to see sales.
8. Stay up-to-date on Amazon policies
Amazon Handmade has a set of policies that all sellers must follow. These policies are designed to protect customers and ensure a fair and competitive marketplace.
It’s important to stay up-to-date on Amazon’s policies so that you don’t accidentally violate them. You can find Amazon’s policies on the Amazon Seller Central website.
9. Use Amazon’s tools and resources
Amazon provides a variety of tools and resources to help sellers succeed. These tools can help you with everything from listing your products to promoting them.
Take advantage of Amazon’s tools and resources to get the most out of your business.
10. Never give up
Selling on Amazon Handmade can be challenging, but it’s also very rewarding. If you’re willing to put in the hard work, you can build a successful business that allows you to share your handmade creations with the world.