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What is Amazon Brand Registry?

What is Amazon Brand Registry?

Amazon Brand Registry is an essential program introduced by Amazon to protect registered trademarks on its platform. It assists brand owners in delivering an accurate & trustworthy experience to customers.

Furthermore, it provides brand owners with a powerful suite of tools to manage and protect their brand and products on the platform.

By having your brand registered, you’re combatting potential infringement, and at the same time, using a critical tool to exponentially expand your market reach.

Amazon Brand Registry and its unique features

Here are the unique features for Amazon Sellers and Vendor sellers if they have the Brand Registry approved:

  • Enhanced Brand Content: Amazon sellers can add enhanced brand content to their product listings, such as images, videos, and A+ Content. This can help to improve the visibility and conversion rate of their listings.
  • Control over Product Listings: Amazon sellers have more control over their product listings. They can prevent other sellers from using their brand name and logo in their listings, and they can remove listings that they believe are counterfeit.
  • Early Access to New Features: Amazon sellers get early access to new features and tools that are being developed by Amazon. This can help them to stay ahead of the competition and improve their business.
  • Discounts on Amazon Advertising: Brand Registry sellers get discounts on Amazon advertising. This can help them to reach more customers and boost their sales.
  • Priority Customer Support: Brand Registry sellers get priority customer support from Amazon. This can help them to resolve issues quickly and easily.
  • Stores on Amazon: Amazon Stores are online shops inside Amazon. A well-designed store can increase your sales up to a 10% – 15%.
  • Access to Amazon Sponsored Brands and Display: If you get your brand approved on Amazon, you will unlock that to types of Amazon Advertising. Key for the growth of your brand.

In addition to these features, sellers also benefit from the following:

  • Protection against counterfeits: Brand Registry has a team of experts who are dedicated to removing counterfeit products from Amazon’s marketplace. If Amazon finds that a product is counterfeit, they will remove it from the marketplace and take action against the seller.
  • Increased visibility in search results: Brand Registry helps your products appear more prominently in Amazon’s search results. This is because Amazon gives preference to products that are registered with Amazon Brand Registry.

How does Amazon Brand Registry Increase Sales?

Amazon Brand Registry provides the brand owners with unparalleled control over their product listings. This means your product descriptions, images, and other details are accurately represented.

With the improved search accuracy by distinguishing your brand from others, it boosts the visibility of your products, driving a high volume of traffic to your site and effectively generating leads.

Trust Building

Great brands are built on trust. Amazon, being a globally recognized platform, invokes a sense of trust among shoppers.

When consumers see your product listed under Amazon Brand Registry, it provides a sense of security and legitimacy to your brand, thereby stimulating more engagements and leads.

Navigating the Amazon Brand Registry Process

Can be an indispensable ally if utilized effectively. However, the process might be overwhelming for newcomers. This section will guide you towards a seamless Amazon Brand Registry journey.

Registration

Registration in the program goes beyond the usual submission of logos or textual trademarks. It involves a meticulous process that includes having an active registered trademark in each country where you intend to register.

Brand Protection

The importance of brand protection in the current competitive e-commerce environment cannot be overstated. Amazon Brand Registry not only provides control over the representation of your brand but also offers tools for proactive brand protection.

Registration Requirements

To enroll in the program, you must meet the following requirements:

  • Possess an active registered trademark in each country where you wish to register.
  • Be the owner or an authorized representative of the brand owner.
  • Have an Amazon seller account.

Registration Process

The registration process in the program is divided into the following stages:

  • Submit a registration application.
  • Confirm your identity.
  • Submit documents confirming ownership of the registered trademark.
  • Await verification.

Key benefits of Amazon Brand Registry

BenefitDescription
Protection against counterfeitsIt helps you protect your brand against counterfeits by removing counterfeit products from Amazon’s marketplace and taking action against sellers who sell counterfeit products.
Control over your brand’s contentIt gives you control over the content that appears on Amazon for your brand, including product titles, descriptions, images, and videos.
Enhanced visibility in search resultsIt helps your products appear more prominently in Amazon’s search results, making it more likely that customers will find and buy your products.
Access to Brand Registry tools and resourcesIt members have access to a variety of tools and resources that can help you protect your brand and grow your business on Amazon.
The ability to respond to customer reviews of your productsIt members can respond to customer reviews of their products. This can help to improve the customer experience and build trust with customers.
The ability to block sellers who sell counterfeit products of your brandIt members can block sellers who sell counterfeit products of their brand. This can help to protect your brand and ensure that customers are only buying genuine products.
The ability to request that Amazon remove counterfeit products from its marketplaceIt members can request that Amazon remove counterfeit products from its marketplace. This can help to protect your brand and ensure that customers are only buying genuine products.
Early access to new features and toolsIt members get early access to new features and tools that can help them protect their brand and grow their business on Amazon.
Discounts on Amazon advertisingIt members get discounts on Amazon advertising, which can help them reach more customers and boost their sales.
Priority customer supportIt members get priority customer support from Amazon, which can help them resolve issues quickly and easily.